StartMyWellness: SEO for Healthcare Applied to a Michigan Mental Health Clinic

+60%
Organic traffic in 6 months
+35%
Online appointment requests
-40%
Bounce rate

About the Client

StartMyWellness.com is a mental health clinic in Michigan offering therapy, psychiatry and psychological testing both in person and online. The team provides accessible, personalized care for individuals, couples and families, backed by convenient online scheduling and a steadily growing digital presence.

Mental health is one of the most sensitive areas of SEO for healthcare industry clients. People searching for a therapist need clear and trustworthy answers, and the clinic needed a healthcare SEO agency that understood this.

Services:
- Local SEO
- On-Page SEO
- Technical SEO
Industries:
- Healthcare
Region:
- Michigan, USA
Timeline:
- December 2024 - ongoing

The Challenge

Weak local visibility: the site did not rank for local or service searches such as "therapist in Michigan" or "online therapy near me".
No keyword focus: pages were not built around the terms real patients use when they look for care.
Generic content: service pages were too general to build trust or answer the questions patients actually had.
Technical problems: slow pages, weak mobile optimization and missing meta data hurt both rankings and user experience.

Our Approach

We focused on four areas:

Step 1

Local SEO targeting

We optimized pages for location-based keywords and improved Google Business listings to lift visibility in maps and local results.

Step 2

Content expansion

We rewrote and expanded service pages and blog posts around user intent to improve engagement.

Step 3

On-page SEO

We fixed titles, meta descriptions and headings, improved internal linking and added schema markup.

Step 4

Technical optimization

We improved mobile usability and page speed and set up a clean indexing structure.

Results

40.1K

Total clicks

5.67M

Total impressions

0.7%

Average CTR

19.6

Average position

+60% organic traffic in 6 months: steady month-over-month growth from local and service-related searches.
Top 3 rankings: for keywords like "Royal Oak therapist", "online therapy Michigan" and condition-specific searches.
-40% bounce rate: clearer, more relevant content kept visitors on the site longer.
+35% online appointment requests: more qualified leads turned into actual bookings.
Better engagement: longer average sessions and more pages viewed per visit.

Why It Worked

In mental health care, the first click often decides whether someone reaches out for help at all. Our approach was to make the clinic easy to find locally and then make every page easy to read and easy to act on. Each step was guided by a healthcare SEO expert who knows how patients search for sensitive services, which is SEO for healthcare at its most practical.

Get a Free Strategy Session

We get to know your business and goals to find the approach that works for you.

Our Clients Say

Seorankhealth work increased the client’s Instagram audience to 2,369 followers, engagement through likes and comments, and attracted 30 new clients. The team delivered all items on time, communicated regularly, and responded to the client’s needs. Overall, the team exceeded the client’s expectations.

Sepehr Niakan

Seorankhealth design skills have impressed the client. They work thoroughly and implement based on given notes and requirements. Communication is hassle-free — the team is always available to assist and address feedback. Customers can expect a dedicated and skilled vendor.

Justin K.R. Collom

Seorankhealth delivered a modern, functional, and user-friendly website that the client was proud of. The website was also fast and fully responsive across all devices. Moreover, the team was highly professional and attentive to the client’s needs, promptly addressing every request and query.

Oleksandr Oliinyk

Although the project is still ongoing, Seorankhealth has fixed thousands of broken links, updated plug-ins, and increased the page load speed. They communicate through Microsoft Teams, and the team is responsive to the client’s queries. Overall, the client is pleased with their growing partnership.

Peter Moeller

Seorankhealth developers quickly understand the project’s technical specifications and deliver excellent work. The client has not needed project management from the team. Mettevo communicates via in-person and virtual meetings, email, and a messaging app. Their value-for-money offering stands out.

StartMyWellness: SEO for Healthcare Applied to a Michigan Mental Health Clinic

About the Client

The Challenge

Our Approach

Local SEO targeting

Content expansion

On-page SEO

Technical optimization

Results

Why It Worked

Get a Free Strategy Session

Our Clients Say

Sepehr Niakan

Justin K.R. Collom

Oleksandr Oliinyk

Peter Moeller

Isak Engdahl

The Challenge

Our Approach

Local SEO targeting

Content expansion

On-page SEO

Technical optimization

Results

Why It Worked

Our Clients Say

Sepehr Niakan

Justin K.R. Collom

Oleksandr Oliinyk

Peter Moeller

Isak Engdahl