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How We Increased Organic Traffic by 288% in the Highly Competitive Electronics Industry

  • 311%

    Increase in Organic Traffic

  • +21

    Top-10 Keyword Rankings

  • 4.1x

    Growth in Monthly Search Visits

Company and project objective

set out to expand its customer base rapidly and increase online sales in the highly competitive jewelry market. The goal was to grow organic traffic while securing higher rankings for competitive keywords. By optimizing the site’s user experience and content, the company also aimed to improve conversion rates and establish itself as a trusted destination for luxury jewelry in the USA.

  • Services:

    • Local SEO
    • On-Page SEO
    • E-commerce SEO
    • Technical SEO
  • Industries:

    • Fintech & Banking
  • Region:

    • USA
  • Timeline:

    • March 2024 - ongoing

Clients Goals

  • Significantly increase organic traffic and search engine visibility.
  • Outrank competitors for high-value keywords in the jewelry niche.
  • Attract new customers quickly to achieve rapid growth.
  • Build a sustainable SEO strategy for long-term success.
Clients Goals picture

Progress

Digital marketing services tailored to the needs of small and medium-sized businesses, provided by a team with over a decade of expertise in PPC and SEO strategies.

Step 1

Comprehensive Site Audit

Comprehensive Site Audit

We started with an in-depth technical SEO audit to uncover broken links, site speed bottlenecks, and crawlability issues. Once identified, we corrected these problems to build a solid technical foundation for the website’s future growth.

Step 2

Keyword Targeting and Content Optimization

High-impact keywords like “cluster diamond rings” and “1-carat diamond earrings” were prioritized. Existing content was optimized for these keywords, while new, engaging content was created to address popular customer search queries and improve product discovery.

Step 3

Technical SEO Enhancements

Critical issues, such as slow loading times and incomplete metadata, were resolved. Meta titles, descriptions, and headers were rewritten to align with targeted keywords while ensuring a seamless user experience.

Step 4

Backlink Strategy and Off-Page SEO

A complete cleanup of DiamondsFactory’s backlink profile was conducted, removing low-quality links and replacing them with high-authority backlinks from reputable jewelry and lifestyle websites. This increased the site’s domain authority while maintaining a natural link profile.

Step 5

Improved Site Structure and Usability

The site’s navigation was restructured to simplify the shopping journey. Product categories like Cluster Rings, 5-Stone Rings, and Moissanite Earrings were better organized to help customers find their desired products quickly and efficiently.

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Results

311%

Increase in Organic Traffic

+21

Top-10 Keyword Rankings

4.1x

Growth in Monthly Search Visits

  • Stronger Backlinks: We secured 60 high-quality links from relevant sites.
  • Better Authority: Belkins’ Domain Rating (DR) jumped from 58 to 72, making their site more trustworthy.
Our result №1
  • Traffic Growth: Monthly organic visitors more than doubled, going from 4,181 to 9,250.
  • Improved Visibility: Their site started ranking for 6,800 keywords, up from 5,125.
Our result №2

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Our Clients Say

Seorankhealth work increased the client’s Instagram audience to 2,369 followers, engagement through likes and comments, and attracted 30 new clients. The team delivered all items on time, communicated regularly, and responded to the client’s needs. Overall, the team exceeded the client’s expectations.

Sepehr Niakan

Seorankhealth design skills have impressed the client. They work thoroughly and implement based on given notes and requirements. Communication is hassle-free — the team is always available to assist and address feedback. Customers can expect a dedicated and skilled vendor.

Justin K.R. Collom

Seorankhealth delivered a modern, functional, and user-friendly website that the client was proud of. The website was also fast and fully responsive across all devices. Moreover, the team was highly professional and attentive to the client’s needs, promptly addressing every request and query.

Oleksandr Oliinyk

Although the project is still ongoing, Seorankhealth has fixed thousands of broken links, updated plug-ins, and increased the page load speed. They communicate through Microsoft Teams, and the team is responsive to the client’s queries. Overall, the client is pleased with their growing partnership.

Peter Moeller

Seorankhealth developers quickly understand the project’s technical specifications and deliver excellent work. The client has not needed project management from the team. Mettevo communicates via in-person and virtual meetings, email, and a messaging app. Their value-for-money offering stands out.

Isak Engdahl